Building athlete legacies that outlast the game.
1966 Americas is an athlete legacy management practice for athletes, estates, and sporting icons — covering image rights, licensing, and global partnerships that turn a playing career into an enduring venture.
Turning careers into lasting ventures.
Every athlete's value extends far beyond the field. We identify where it lives and build the strategy to grow it.
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Sponsorships, endorsements, and strategic alliances built around who the athlete is, not just what they play.
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Name, image and likeness rights, merchandise, and product licensing that convert visibility into revenue.
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Market expansion into new territories and fan bases, from Brazil to India to the USA and Europe, through partnerships and distribution.
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Documentary, digital storytelling, and original content that extend the athlete's story beyond competition.
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Cause-driven initiatives and philanthropic work that build lasting impact and multi-generational legacy.
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Transitioning an athlete's brand and business interests beyond their playing days.
20+ YEARS BUILDING ATHLETES' LEGACIES
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100+ COMMERCIAL ACTIVATIONS
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GLOBAL REACH ACROSS ALL CONTINENTS
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20+ YEARS BUILDING ATHLETES' LEGACIES - 100+ COMMERCIAL ACTIVATIONS - GLOBAL REACH ACROSS ALL CONTINENTS -
Trusted by the greatest names in sport.
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![A soccer player wearing a yellow jersey with a blue emblem, blue shorts, and yellow socks, standing on a field at night with his arm extended as if gesturing.]()
Pelé
Consolidating six decades of rights into one global legacy
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![A man kneeling on the grass during a baseball or softball practice or game, with a batter in the foreground preparing to hit a ball, while others watch in the background.]()
Cal Ripken Jr.
From Hall of Famer to a nationwide youth-baseball enterprise
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Lionel Messi
Turning a football icon's following into a market-entry strategy
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![Digital artwork depicting a man in a football uniform, kneeling with a football helmet, surrounded by zombie-like creatures, with 'Red Card' written in stylized red and white text in the background.]()
Neymar Jr.
Turning off-pitch passions into original IP, from comics to livestreaming
